British Hi-Fi, founded by Michael Creek in 1982 from the back bedroom of the family home, and still in the Creeks' hands today. Designed to reveal music, not embellish it.
More than four decades on, the work is the same: amplifiers and loudspeakers engineered to get out of the way. The current programme spans the Cymatics loudspeaker range and the next generation of Creek electronics, designed in London and built to be measured, listened to and kept.
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Creek Audio was founded in North London in 1982 by Mike Creek, on a belief that still reads as mildly subversive: a serious amplifier should not cost serious money. The 4040 that launched the company became one of the defining budget Hi-Fi products of its decade, and the 3040 tuner beside it in the photograph above completed the first system. Neither pretended to be anything other than what it was, which was most of the point.
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Step Deeper is now a member of Music Technology UK, the trade association for the UK’s music tech sector. With more than 320 members, from early stage founders to industry veterans, MTUK exists to see British music technology recognised as world leading. We are proud to support the organisation and its members, and we look forward to working together.
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There is a joke in the title, and it is on us. The blankest sheet of paper in consumer audio is a black rectangle, forty three centimetres wide, with a knob on the front and the sockets on the back. It has looked like that since the rack was invented, and the rack was invented to hold it. Hand a designer a blank sheet and a brief for Hi-Fi electronics, and the first thing they will draw is the box they were told to forget.
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Creek Audio has not made a loudspeaker under its own name for a very long time, so the Cymatics 6 carried some weight into its first review. It is the first product in a new line from Creek, the opening move in a range that takes its name from the science of sound made visible, the patterns that form when frequency meets a surface. That idea is not a flourish. It is a reminder that everything we hear comes down to energy, frequency and vibration, and that a loudspeaker’s whole job is to control the vibration it was asked for and suppress the vibration it was not.
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Music as therapy is not a figure of speech. It slows the pulse, lifts the mood, carries grief that words cannot reach. Yet heard through cheap earbuds on a noisy train, the same recording arrives with a fraction of its force. Fidelity is not vanity. It decides how much of the feeling survives the journey to you.
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Step Deeper is a Hi-Fi company, and the obvious story of how it started would run through a workbench, a soldering iron and a family that has been in audio for three generations. All of that is true. But the real origin is a rooftop, and I learned more about what music does to people up there than anywhere since.
Read on →One Step Deeper is the front door to our app development: one free account, one shared library, and every instrument we release from the engineering bench behind it. Two are live in beta today, the Loudspeaker Simulator and the Listening Room Optimiser, and any design you save follows you between them on every device you sign in from.
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